• We have around 90 people from our firm riding it. I have to show leadership. This entails not only riding it but making sure that I am first one down. Last year I managed to be on the beach by 9:08. This year it would be nice to break 9:00. I already have a couple of domestiques signed up but am looking for four or so more. Will mean leaving at 6:00 am and therefore being there well in advance. Firm does a barbeque on the beach and arranges transport of bikes back to London.

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