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@JonoMarshall
Personally, I find that advertising is often blamed as the cause of the general malaise and apathy of our generation who avoid real work and wait for a 'deserved' change to occur.
Whilst advertising is potentially a cause of the recuperation of our cultural values into a hyper real and un-rewarding realm, we can also be blamed on an individual level for the explosion of our own pre-concieved ideas of one another (through ever expanding bubbles of identity, networking and cultural greed) and the temporary nature of the 'objective' elements that we engage with everyday: internet, mobile phones and the global move away from traditional rural living and values into 'better' urban environments.
The industry's full of muppets, but increasingly the only way to succeed is to have some real substance to communication rather than a network of bullshit (inferred) signifiers: Coke + Duffy + trend = bullshit to me.