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@tomiskinky
Although I am sure eilidh was a very competent rider (I know very few in person on here) I think there needs to be campaign involving RoSPA to make cyclists aware of the danger, all the above suggestions are good, the Make Some Noise thing would be a good press piece to make both cyclist and drivers aware that there is a real danger out there on the roads, that some seem oblivious to.
I would be willing to contribute to a fund if something is set up, and happy to have any suggestions for a campaign concept.