Bike Anti-Porn - When Things Go Wrong

I quite agree with you Johnny but when i worked in Halfords i got to experience first hand parents coming into the store on the run upto christmas and refusing to pay anythin over £75 for a full size bike.
Now, thats not the bad part, the bad part is that these parents had very often been in the other shops around Halfords and were carrying with them what must have been thousands of pounds worth of mobile phones, games consoles, ipods etc.
People don't seem to have any idea of what a decent bike actually costs and are much more willing to spend their money on presents that will keep their kids indoors in front of the telly.

surely in that case just direct them to tesco,
where for one or two xbox games they can grab a bmx or even a MTB for their kid