Look swearing is out but people like the 'Don't fuck with the trucks' line because it's memorable and catchy. So, how about at the top of the card we have 'Don't push you luck with trucks' (memorable, catchy, non-sweary). Remove the words HGV from the back of the truck/lorry icon (no longer needed because the headline supports what you're seeing) and keep the 'right side' 'suicide' as is?
I like this as an alternative non sweary slogan (although i like the sweary one as well) and agree about the HGV thing, I think the picture of the lorry speaks for itself.
As mdillness says lets get the design confirmed by friday, then we can pull in those offers for printing and what not.
I think stickers would be good as well, not just to send to truck companies but to stick at traffic lights (back of trucks)
I like this as an alternative non sweary slogan (although i like the sweary one as well) and agree about the HGV thing, I think the picture of the lorry speaks for itself.
As mdillness says lets get the design confirmed by friday, then we can pull in those offers for printing and what not.
I think stickers would be good as well, not just to send to truck companies but to stick at traffic lights (back of trucks)