Bike porn

that element bike is just a large amount of bullshit. i can imagine the marketing department having a real brainwave over that one.
"commitment to the enviroment and sustainable living"
"inspired by elements logo and nature"

this use of language induced a bile siccup that even a swig of Domaine de Piaugier sablet failed to nullify

+1

I can't believe people still employ tired pseudoprofundities like - "A journey of a thousand miles begins with a single step . . . " - the banal and apparent offered up as insightful wisdom, people can't get enough of that shit.

And this last line simply makes no sense to me ?

"Element will be a auctioning the bicycle to benefit environmental non-profits researched and approved by 1% For The Planet."

I assume (by the use of capitals) that '1% For The Planet' is an environmental group of scheme or some kind - but the sentence seems to be saying the auctioning of this bicylce will benefit 'environmental non-profits' ?

What the fuck is an environmental non-profit ?

Anyhow, yet more co-opting of a very real problem to raise brand awareness, if they were genuinely committed to anything they (Nike) would quietly transfer several million dollars from their own accounts to the relevant NGOs - instead of making 5 bicycles and telling the world they are going to auction them off for the environment.

EDIT: (Google search) 1% For The Planet is* "An alliance of companies alliance of businesses that donate at least 1% of their annual net revenues to environmental organizations worldwide." * - Strangely, what with their 'commitment to the environment and sustainable living' neither Nike nor Element are members.