Ethical question

I'd also say that stealing a large company's logo is very different from exploiting a small independent company. A large company won't feel it, the smaller one can be really hurt by it.

eh? one or t'other I would have thought Roxy - otherwise who's to decide at what level/size of company it becomes 'ok' to distort or appropriate their identity?

small independent such as for instance Brixton Cycles, one bad incident can pretty much ruined their reputation, and because they're not a chain bike shop like Evans, their sales can have an bigger impact compared to says, Evans.