Ethical question

To take an example from a different industry where counterfeiting is endemic, Rolex is always very keen to explain to people exactly how the movement should look on an Oyster (the second hand moves smoothly, rather than ticking), because the counterfeits are unreliable and could reflect poorly on the brand if people did not know they were counterfeits. (I used to live in Singapore, which at the time was a bit of a counterfeiting goods hub).

This actually happens on a lot of automatic watches.

When I was looking at Omega watches for my 21st all of the automatic ones did this. I was tol that quartz movement is more precise and the watches are cheaper so I went for one of those.

My brother on the other hand has an automatic Rolex which he only wears as a dress watch. He has to set the time correctly every time he puts it on because it always dies.

It's only rolex who call it perpetual though. Sounds very cool.