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@Sammy
The nike add blatantly isn't aimed at cyclists, its just hyping nike. You can't even buy SB's anywhere but skate shops + guy on left has weiger's on and they came out 2 years ago (i got 2 pairs - hehe). I got an sb collection and you'd have to be nuts to ride in any of them. The Sb range is aimed at sneaker heads, but also to get people who aren't interested in trainers to say ' hey those nikes are cool i'm off to size to buy some nikes'.
I don't really have a point here, other than i love nike sb and jordans. haha. you should all ride spd anyway...