Unipack / Create / Sports Direct singlespeed track bikes?

it is a good price, but without seeing one in the flesh, I can only expect the components won't be very good value for money..

if you have to replace wheels and cranks in 3 months, then it doesn't represent decent value compared to a Fuji or Lambster...

Well, i don't think it's aimed at "enthusiasts". Lots of people just want a bike for the summer, and maybe they've seen these kinda bikes around town and want in on the action. Lots of people also just see a bike as a bike, and want to spend as least as possible because 'it'll just get nicked, innit'.

It's the Lidl of fixies.

:)