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  • peejay78 but they are pandering to a market with lots of money, i.e people who don't race, who purchase pinarello or colnago and think of nothing of head-to-toeing it in assos (very very expensive). sometimes these purchases can be justified, in comfort terms, life expectancy of the garment, type of riding you do, but there is nearly always a cheaper, more logical, slightly less comfy alternative. i have a rapha jersey i got in the sale, it cost £40, less than half price, still a lot of money, i wear it when doing very long rides and it is very comfortable, more than twice as comfy than something that costs half as much. having said that, if it was £90 the rules change, as everyone on this forum will testify, and it becomes overpriced. some of the arguments are a bit reductive - 'i'd never wear rapha' etc - why would you? you don't spend very long in the saddle and ride brakeless, it's not what it's for. i don't see anyone tearing it up on sundays, mallet in hand, in lycra and roadshoes, there's no need. if there was, the hostility may evaporate slightly. but not fully, because it is still overpriced. and people do resent the appropriation of style - which is sort of justified, but sort of not, because all of us are guilty of attempting to buy into the style of yesteryear when the world was simpler place and men were men. if we weren't we wouldn't be riding lugged up steel frames. we'd be riding backwards and skid-stopping on titanium/carbon behemoths.

    +1

    I think it is quite overpriced, but so are lots of things in life. Is it worth it? Things are worth whatever people are prepared to pay for them, and they don't seem to be struggling financially so good luck to them.

    p.s, I tear it up on sundays!!

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