Rapha, nice but a bit pricey?

Nope. But I assumed the brand would refresh itself and reach new audiences who were as excited to know it existed as I/we were, when we first heard about it, started buying it in sample sales.
And maybe they are, I see plenty of Instagram cycling feeds with videos of young people riding bikes and wearing rapha, but is that because rapha so dominates that cycling as sportswear space (so much so that you get ads like deia, positioning them as the establishment), or because it’s still cool? I don’t know.