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amey
A home run in the eyes of Pentax?
They created a camera that will be well received amongst IG crowd/blogosphere and create desirability whilst not spending much to develop it. I’m sure their profit margin on each camera is considerably higher than on a digital equivalent.
It’s interesting they opted for half frame as viewfinder will be vertical a la IG/TikTok and the economy of 48/72 shots per roll offsets some of the high cost of film.
I wouldn’t buy it but I like that it’s a curve ball from otherwise dull and repetitive camera manufacturers