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Wasn't this always going to be the problem and the exact reason why Teslas real value vs stock price was a joke?
When there was no competition they had a clear advantage. When the competition was vastly inferior they had an advantage. Now there are a number of other cars with more brand cache and equally good range life is harder.
I'm not that up on the EV market, but from what I can see the charging network is the only advantage Teslas have left. That's not insignificant though. If I won the (regular) lottery tomorrow I'd likely buy a Tesla purely on the infrastructure and self driving.
https://arstechnica.com/cars/2024/06/ev-sales-slowdown-is-mostly-a-tesla-problem-according-to-sales-data/