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  • in business shops are going to feel the squeeze.

    How is that different from Wiggle still being in business and undercutting everyone else?
    If they didn't shoot themselves in the foot with the website and hadn't lost their finance
    they still would be the behemoth hated by all the independent shops.
    The issue after Brexit will now be finding places that have actual stock. There are very few
    places like SJS but usually at double the price of what the stuff costs in Europe.
    You can't even find components in stock on the websites of the large manufacturers for their own bikes.

  • did they go out of business because the website was shit? or because they had grown exponentially during COVID and the business wasn't sustainable?
    or the investors/backers took the profits while they were there and then pulled out when they weren't?

  • As I understood it they got the Signa group investors based on their booming Covid business
    but the Signa group itself got into trouble and pulled the finance.

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