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surely the writing was on the wall for lots of bike shops that did mega money during the COVID bike boom?
it was never sustainable.
90% of the people who bought bikes so they could do their 'daily exercise' were never going to be repeat customers. they've gone back to exactly what they were doing before and driving to the shops while the bikes are unloved in the shed.
I know hindsight is a wonderful thing, but this really wasn't that difficult to foresee.I almost feel like the vultures buying up all the stock are the ones being nobs (I have also bought so am guilty) as we're all so stocked up on cheap spares that we probably don't need to buy anything for months, meaning the still in business shops are going to feel the squeeze.
bigshape-
in business shops are going to feel the squeeze.
How is that different from Wiggle still being in business and undercutting everyone else?
If they didn't shoot themselves in the foot with the website and hadn't lost their finance
they still would be the behemoth hated by all the independent shops.
The issue after Brexit will now be finding places that have actual stock. There are very few
places like SJS but usually at double the price of what the stuff costs in Europe.
You can't even find components in stock on the websites of the large manufacturers for their own bikes.
sohi
And in all of this good people lost their jobs. That the company has gone bust having made so much money during Covid is an absolute disgrace and should be investigated, but of course it won’t.