Mind you I am continental, so may have more refined tastes then you island lot..;)
Although the money aspect also helps. It is quite expensive for what it is.
I only really have access to a kettle and a microwave at my workshop, so it does the job for lunch more cheaply than Greggs, and is definitely better for me. My tastes are very refined btw, refined to know that almost everything is better with hot sauce.
Madness, I'm whacking sriracha in all of mine, slightly less in the Madras as it's got an actual hint of chilli.