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You're not wrong. He did a couple of Instagram videos about pricing a few weeks back, from memory it was around 4000 Canadian dollars for the full custom frame, forks, seatpost and stem. Not cheap but also not mental especially if you're US / Canadian based.
One cool thing is there's no BB or headset, the machining is so precise that the bearings are directly in the frame. The Escape Collective visited the factory a while back so I'm assuming he'll get a big write up soon.
Am I dumb, or is there no pricing info on their site?