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Yeh my excitement was substantially curtailed when I realised it’s not possible to use more than €25 worth of points on a single order. I had a dream of getting a frame pump for ludicrously cheap but you’re right they’re wise to it. However, it is still possible to use a voucher (from points) equal to the entire value of the order. For example, order a sadddle bag for €21 and you
will only pay the postage.
We’re all suckers for a perceived deal and they know it, they’ve nearly certainly designed the rewards scheme around people setting up multiple accounts. £45 RRP for a litre of degreaser is so insane that it makes one (☝️) jump at the chance to get it for £25, which is still a ripoff. £90 for a hammer is nonsensical, but at £40 it looks appetising enough to make people forget it’s still just a hammer (weight advantages for mobile mechanics aside).