Testing by System One found that celebs actually dont make a more effective ad. Most likely it’s just an idea that clients like, and creatives like the idea of meeting a celeb
I used to work for System One a while ago, nice to see them mentioned!
Sounds plausible to me.
@RonnieOatmilk started
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Testing by System One found that celebs actually dont make a more effective ad. Most likely it’s just an idea that clients like, and creatives like the idea of meeting a celeb