I've never 'got'

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RonnieOatmilk

'celebrities' in adverts. With all the Xmas ones popping up.

Surely people don't actually buy more stuff because a famous face is being paid to advertise it do they?

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stelfox in reply to @RonnieOatmilk

Testing by System One found that celebs actually dont make a more effective ad. Most likely it’s just an idea that clients like, and creatives like the idea of meeting a celeb

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RonnieOatmilk in reply to @stelfox

I used to work for System One a while ago, nice to see them mentioned!

Sounds plausible to me.

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