I heard recently that Via Atelier by Kings Cross doesn't actually sell cycling clothing, they just let you try it on and then order online. Is that right? So it's like a rented showroom for the brands that feature there.
That’s how it works.
A friend works there, he explained it as no e-commerce site or warehouse to operate.
No idea how that works financially but time will tell though I’m a great believer in fondling the merchandise before paying.
Edit: by chance i was there today and they now do sell in the shop
I heard recently that Via Atelier by Kings Cross doesn't actually sell cycling clothing, they just let you try it on and then order online. Is that right? So it's like a rented showroom for the brands that feature there.