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  • if they’re closing down, without selling

    I doubt whether they're doing that, they're just not selling the branding and good will. While that intangible asset is probably the single largest value item they have, I'm pretty sure they're not going to be putting any buildings, plant and stock on the same pyre.

  • Seems we’re in full agreement.

    They wouldn’t be the 1st experienced company to leave money on the table letting their business and brand die. Even if they choose to resuscitate it in a few years, it’s historically improbable they’ll be successful.

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