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Been discussing it for the past few days on industry chat. Everyone is in admiration of what they’re doing, but it’s so not the norm for this dystopian capitalism that it’s hard to believe.
Good on them I say. They changed the game, changed tens if not hundreds of thousands of lives, slogged on through covid (Isla gave over directorship after the first year of covid), and are moving onto other things without letting their project become corrupted by some random moneygrabbers. And they’re still going to honour existing warranties.
Sucks for the employees no denying it, but if I spent 18 years building a £4.3 million business, I’d want to end it on a high note and in the money too.
Not Wiggle but surprised to read Isla Bikes are shutting up shop:
https://www.theguardian.com/business/2023/oct/27/uk-childrens-cycle-maker-islabikes-to-shut-after-nearly-18-years
Although, would be surprised if anyone buys them new nowadays, which must hurt sales