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GeneralStrike in reply to @psg1ben

I'll have a look. It seems to me that the companies that specialised in 'proper' kids bikes have largely gone -Isla, Wiggins, Hoy - leaving Frog still going and a couple of others that were extremely costly. But that doesn't consider that other mainstream brands might have expanded and improved their junior offerings.

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andyp in reply to @GeneralStrike

Brands like Orbea, Ridgeback and even Specialized have definitely improved the suitability of their kids bikes.

I think @JonD is absolutely spot on - Isla Rowntree showed the industry that there was a market for good quality, appropriately specified bikes for kids.
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psg1ben in reply to @GeneralStrike

Both known brands, and new brands have stepped up to compete with those companies in some way. I actually think that Isla bikes -being known as the premium brand- stopping production isn't a bad thing for quality kids bikes. A lot of the alternatives don't make massive compromises but do offer a cheaper alternative.