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are they materially different?
I had BT in various guises for years, then Virgin for years. All of them basically worked all the time. Maybe I just got lucky.
I changed to Community Fibre a week ago because I couldn't be bothered with the renewal price dance with Virgin again, but the service was generally fine.
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are they materially different
Yes. Your local link speed is only part of the picture. You can have insufficient capacity in backhaul and peering, both of which are unde the control of the ISP and can but cut if costs need to be saved.
At work part of my job is to look after our VPN. We get loads more complaints from Virgin users.
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All of them basically worked all the time. Maybe I just got lucky.
Well yeah, it's fine when it works, it's when it doesn't that you see the real difference between providers.
Ability/ease of using your own modem/router/specialist config is also a factor - as @hippy is finding out...
wtaf is an it professional doing using virgin smh. just use some flavour of openreach