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gift aid / write off tax donations.
I don't know anything about the tax affairs of the companies that use pennies.org.uk, but I do know that 100% of the donations go to the charity, with nothing being passed to either the "host" retailer or pennies themselves. The latter are a not-for profit that are 100 percent funded by philanthropic donations. Or at least they were when I worked there. I haven't kept up to date, but am sure that the information is freely accessible on their website.
I should note that I worked there on a voluntary pro bono basis, as did a lot of other (some very senior) consultants there.
mashton
I like this premise, but I heard that those big retailers use it to claim some kind of gift aid/write off donations, so you end up helping the big company pay less tax more than helping the charity get extra pennies. Any truth to that?