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But what would be in it for the company?
They would need to consider your x pence as extra revenue, so raising their tax bill by y... only to then donate x pence and accordingly reduce their tax bill back down by y, to what it was before.
This is not the same as a company making its own donations from profits.
I really don’t know and second guessing.
At point of round-up charity donation, is that 1p going direct to the charity from the individual, or to McDonalds/‘evil-big-corp’ who make a monthly/annual donation from their name? I would have thought the latter (but again could be wrong), and that this would appear as a company charitable donation.