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They might be known among politicians, but had more or less zero visibility for common folk
Tony Blair had very little recognition value when he became Labour leader. You didn't have to like him (I didn't) to recognise his effectiveness in office.
I think the rise in populism has hurt all parties in this respect, even the ones who don't have populists in their own front rank.
Bernie + Alexandria Ocasio-Cortez to attract younger voters?
Tbh I'm surprised at most political parties uselessness at having people lined up to lead. It's the same thing here in Sweden. Some parties have to sack their leader and then they nominate someone that literally no one knows about. They might be known among politicians, but had more or less zero visibility for common folk