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As others have said, for me it depends on the film. There are plenty of films that I've enjoyed but don't really have any desire to watch again. There are more films that are worth watching than you could possibly see in a life time so why rewatch things for the sake of it? Having said that, I've definitely seen every Austin Powers film at least 3 times so I'm clearly very stupid.
It’s true, you can enjoy a film but not want to watch again but there are equally lots where repeated viewings is great (and not always for the same reasons).
Not always clear what the repeats will be but you’ll just know