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Yes, didn't like the 9 o'clock text at all. I'd say Christopher Ward don't fall under microbrand. They've got a wider range of models and a heftier advertising budget, although I guess they do only sell direct rather than through retailers.
This one has now been rebranded with the logo rather than the text (probably why I got mine for half price in the sale).
aggi
I do like that model, get what you’re saying, that placement is way better than 9 o’clock.