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In Ed's defense, they're really not, and I am in no way hearing impaired.
For example, it just looks like continuous prose. There's no punctuation or 'Cole:' or 'Bill:'
When there are close up shots of the watches, or whenever Cole/Bill's faces aren't on screen, you can't see their mouths moving to associate lip movements with the subtitles. So you have no idea who is speaking. Knowing Ed IRL, I know that he relies heavily on lip reading.
A brand of Hodinkee's caliber not having subtitles is not excusable IMO - but that doesn't mean he should take it out on me every time I post a Hodinkee article 😂
JB
neu
I found the same video on Youtube and the auto captions are good.
https://www.youtube.com/watch?v=IF3XlPREcHg