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n3il

How come non alcoholic beer isn't a lot cheaper? There's less tax/duty surely?

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jellybaby in reply to @n3il

The joke priced beverages in pubs, based on cost of supply, are post mix fizzy drinks. It's almost like they charge what the market will bear and has little to do with cost.

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gbj_tester in reply to @jellybaby

It's almost like they charge what the market will bear and has little to do with cost.

Isn't that how literally everything everywhere is priced? Cost is only the lower bound of the viable price range, after that it's just a matter of setting the price at the profit maximising level.

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