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Why does Waitrose need to be worried about increasing the price?
I'd hazard a guess to say that a sizeable percentage of Waitrose customers will be experiencing some level of financial. squeeze. I don't think I've been in one for years but I'm not sure that a shop where everything is more expensive means that everybody who shops there is free of money worries.
Stonehedge
Why does Waitrose need to be worried about increasing the price?