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Being in the EU customs union and being in the EU is a distinction without a difference, certainly as far as the terms offered by the EU to GB are concerned.
So what? We want to fix the increasingly fucked border situation, we can either go for the libertarian "let it all in with no checks", which will last until the first major disaster, or we join the customs union. Because we are, at a fundamental level, very stupid we will do those in that order, which will cost us a fortune and the very last of our reputation internationally. It's just a shame we have no grown ups anywhere in this government.
There's this thing called the customs union which sounds like it'd be handy...