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Rolex don’t stand for their watches being sold above retail, they’re very clear on that and any AD doing that risks having their status withdrawn (ie, it’s not remotely worth the risk). But they let the ADs manage their own allocation, so what happens is the current situation of “buy these three other watches and we’ll let you purchase a GMT/Sub”.
Do you think some of the authorised dealers are quietly selling exhibition-only stock at inflated prices? It must be very tempting. Do the manufacturers police this?