As a standalone for Londoners, especially Shoreditch hipster types, it's quite nice, but the main market has to be people who already have a stretch of Creator Expert frontages, and the basement is going to make problems for them to add the tube station to their displays. For that reason, even in 10k people are in, I think Lego might be out.
None of your reasoning thanks. Maybe BrickLink will pick it up? If it reaches 10k. Which it probably won't as it has stalled and doesn't have long left.
As a standalone for Londoners, especially Shoreditch hipster types, it's quite nice, but the main market has to be people who already have a stretch of Creator Expert frontages, and the basement is going to make problems for them to add the tube station to their displays. For that reason, even in 10k people are in, I think Lego might be out.