The Lego Ideas portal is a win win for Lego imo. It is crowd sourced so once a product reaches 10,000 votes the designers are already on easy street imo.
It is the 'fringe' kits that maybe might appeal to some that won't get to production.
They are rejecting the most Lego Ideas 10k sets though. 57 in the first 2021 review with 2 yes and 1 maybe. The vast majority of Lego sets are still home grown.
The Lego Ideas portal is a win win for Lego imo. It is crowd sourced so once a product reaches 10,000 votes the designers are already on easy street imo.
It is the 'fringe' kits that maybe might appeal to some that won't get to production.