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The Lego Ideas portal is a win win for Lego imo. It is crowd sourced so once a product reaches 10,000 votes the designers are already on easy street imo.
It is the 'fringe' kits that maybe might appeal to some that won't get to production.
Ordinata-
They are rejecting the most Lego Ideas 10k sets though. 57 in the first 2021 review with 2 yes and 1 maybe. The vast majority of Lego sets are still home grown.
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I was looking at that site yesterday and trying to figure it out after I’d seen this:
https://uncrate.com/lego-jaws-building-set/
So after they get 10k upboats they could get made into a set that is retail packaged?
Is there any other tiers? Just a list of the parts that you can insta-add to a basket and a bunch of photos maybe. I guess it’s not the same experience and there’s all the quality control to worry about.
I really like this: https://ideas.lego.com/projects/e93ad7aa-1a28-4a5d-9974-afca23ff7294
Enjoyed building Hogwarts Express with my four year old. Think I’ll (finally) order the Defender for myself today.
jellybaby
J0nathan
It’s easy to be a snob about these knock-off kits if you have been a Lego nut since childhood but there is some really good quality stuff out there. My son has just bought an ‘Arkham Asylum’ -ish model and it’s ace. Bricks clutch (hold together) really well - something even Lego themselves have struggled to achieve at times.
I reckon the only way Lego are going to survive is to buy the franchises for current hit movies etc. It’s going to cost them and us dear and, ultimately, the public will decide if it’s a working formula.