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@Maj
working with the copy writers, brand consultants and vision leads, but the idea for the pacer will be very much
"sheldon brown reads the HHSRB thread"
maybe a little
"radavist fan stuck on plague island"
ofc it will be
"brexity"
and
"hesh"
i want something that's a bit snobby but equally reflects that i am a lowly technical consultant and have other priorities, like getting a large hifi, maybe a nice rug for my new place (inshallah)
think nice unbranded finishing kits, frame pumps, stickers and faff
something which looks scarily similar to your colleague bike they've ridden every day to work for 5 years but you cant quite work out why this looks so much better
sort of bike one could ride everywhere, but equally, will look good enough to keep tripping over in a the flat instead of just selling it
i know you all know what i mean