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I would say that they’re using the R mark as a design element rather than an assertion of registration status, but the R mark is protected precisely so it doesn’t lose its value and meaning, which this kind of use risks.
I suspect it’s the ‘pseud’s corner’ nonsense language which is winding people up, but as you say, they’re not the only ones guilty of that either!
Tomalex
to be fair to them I'm not sure they're arguing they own copyright to the word so much as the design
Copyright protects your work and stops others from using it without your permission. You get copyright protection automatically - you don't have to apply or pay a fee
https://www.gov.uk/copyright
also not entirely sure why they're getting so much hate - a development team making a clothing range doesn't seem like the most important thing to direct ire at. It's boring and derivative, but they're not exactly the first company to be that