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to be fair to them I'm not sure they're arguing they own copyright to the word so much as the design
Copyright protects your work and stops others from using it without your permission. You get copyright protection automatically - you don't have to apply or pay a fee
also not entirely sure why they're getting so much hate - a development team making a clothing range doesn't seem like the most important thing to direct ire at. It's boring and derivative, but they're not exactly the first company to be that
I highly doubt they have registered "women" as a trademark, or if that would even be possible given how ubiquitous it is as a word in its own right
Also, "sensual purity" can get in the fucking sea as well.