It’s a weird mix of CGI, photography and bad photoshopping. However they create the main product shots, they rarely look like the actual watch does IRL.
The design of the page doesn't help either; there's nothing to draw you in at all. Could be any old watch.
@Howard started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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It’s a weird mix of CGI, photography and bad photoshopping. However they create the main product shots, they rarely look like the actual watch does IRL.