• It's not really a marketing pitch though, is it? He's literally saying: 'just to let you know, you're not gonna feel a difference between one of my cheaper and one of my more expensive frames'.

  • ... apart from the 1lb weight difference.

    It's like when Shimano say that 105 feels exactly the same as Ultegra- they're implying that it is basically just as good apart from a bit of weight. And yet everyone buys Ultegra if they can afford it. Weight still matters (or the badge)

    I think it's an interesting talking point.

    I agree with this :-)

  • That's not right though is it? 105 and Ultegra have different hoods and internals in the shifters.

    Ultegra and DA on the other hand...

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