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@Chopsicle
@coot cheers for starting this thread - so many areas to think and consider, with so much knowledge being more accessible now,
I've found the Performance Days show and site really useful for specific topics focus. They have presentations from industry experts, which are archived on the site;
https://www.performancedays.com/
https://www.performancedays.com/loop/expert-talk-webinar.html
Think you have to register (v simple) to access the whole archive, and the accompanying presentation are usually available to make sense of the presentation. Some of these are by brand reps, so on more a sales pitch and why their product is better than competitors, but even these can be interesting to understand marketing directions.
And in addition, each show has a general theme 'water' 'organic performance' etc which has a really useful overview 101 pdf on each theme;
https://www.performancedays.com/loop/focus-topic.html