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  • Really don't get the idea that breweries 'sell out' when they go on supermarket shelves.

    It's a business, you start it to make money, bigger market placement means more cash.

    How would you ever get bank loans/private backer cash if you said 'I'd like the business to get to X size and stay there'.

  • Really don't get the idea that breweries 'sell out' when they go on supermarket shelves.

    Even when the brewery co-founder is allegedly on record as saying it would never happen?

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