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  • Really don't get the idea that breweries 'sell out' when they go on supermarket shelves.

    It's a business, you start it to make money, bigger market placement means more cash.

    How would you ever get bank loans/private backer cash if you said 'I'd like the business to get to X size and stay there'.

  • I'm completely with you with this, it's so stupid. If a brewery gets taken over and starts making the beer shit then that's a reason to kick off but making good beer as widely available as possible is surely only a good thing?

    I don't see the trappists getting the same stick for making their beer available in pretty much every supermarket in France and Belgium.

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