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I shared exactly this thought when I listened to Justin on the podcast with Gus and Bobby J. Very heavy focus on kit being bling, wearing cool trainers, nice team cars etc which having worked in cycling development in Manchester is the opposite of the ‘cheap, available to everyone’ image we struggled to put out. I think Tao has a better approach with his ‘let’s stop the money based arms race’ and plays more to the strengths of popular inner city sports that you can play in whatever trainers you have on, you don’t need extra kit and if you do your club can afford to provide it etc.
Thanks for the alternate insight! I will have a listen for sure..... I’m always up for hearing differing points of view on all things, so I’m sure I’ll find what he has to say interesting.... whether i agree with his approach or not.