Sort-of memes that are cracking you up at the moment

I think Burger Kings advert was perfect. Who talks about Burger King?

.

1 Attachment

Why the fuck are adverts fucking everywhere then?

https://www.oxfordreference.com/view/10.1093/acref/9780191843730.001.0001/q-oro-ed5-00006655

Meanwhile...

1 Attachment

.

1 Attachment

Why the fuck are adverts fucking everywhere then? Stupid things.

strategies for resistance

BK is not cracking me up

advertising thread?

Plzzz some memes!

Bitties in the BK lounge

I'm a chef and I'm neither young, dumb or particularly full of cum :(

Not, obviously, having a go at you.

But when I worked it was a low wage job but it paid the rent and spliff bills and at the time I was happy for that.

Looking back the 10-12 hour days, getting pissed/stoned at end of the shift,and keeping the alcoholic Head Chef happy was too much for me.

Still, can make basic French sauces off the top of my head so something sunk in.

hey can we all agree that royal family memes are shit tho?

I agree heartly, but then I'm not brittish and kind of a republican (not the murica kind).

Is that you Henrik?

hey can we all agree that royal family are shit tho?

💯

The typesetting is equally as offensive.

Is there such thing as a head chef that doesn't have a chronic substance abuse problem and/or deep seated psychological issues?

This is the only one in the world.

1 Attachment

An interesting extinction event was Dolce & Gabbana in China, which has absolutely fucked the brand. The ad was pretty bad; Stefano Gabbana's little rant on social media really killed it. They still have some presence in China but I think only a few stores - one of the Shanghai ones closed a few days ago so I can't imagine them managing to hold on much longer.
(though advertising here is a whole different ballgame, in terms of content, location, aesthetics, etc.)

https://www.reddit.com/r/wallstreetbets/comments/m2gy1u/me_buying_gme_today_at_216_and_180/

bad dog

.

1 Attachment

Poor dog, bad owners.

I couldn't believe they just put the firework back down whilst the dogs were still running around

Is there such thing as a head chef that doesn't have a chronic substance abuse problem and/or deep seated psychological issues?

Possibly not, as you rise through the Brigade you can afford more expensive drugs.

I imagine Gordon Ramsey is on Shatner's Bassoon continually but just keeps it quiet.

.

1 Attachment

For context, advertising for most big brands drives between 5 to 10% of annual sales, and that is typically brands spending millions per year on TV, so a shitty little press and social campaign, with associated negative PR will have no effect at all.

There's a really interesting recent paper which looks at TV advertising for some of the biggest consumer-packaged-goods brands and the findings challenge not just the conventional wisdom that 'advertising works' (otherwise why would companies spend billions on it!?) but also a backlog of previous marketing literature suggesting it was fairly effective at boosting sales. Previous literature estimated ad elasticities of 0.15-0.2 (so if you double your ad spending you increase your sales by 15-20%), while this new paper finds an ad elasticity of 0.01. New study is substantially superior in methodology and sample size. Combining the ad spend of these brands with these elasticities gives negative ROIs for over 80% of the brands in their sample, implying that for those brands reducing advertising would increase their profits!

The authors wondered why it was that firms spent all this money on advertising if these results were 'correct'. They had two interesting views. (1) while these firms are aggressively profit maximizing entities, the advertising manager at the firm may have skewed incentives; if they did lots of digging into effectiveness they might put themselves out of a job. (2) it's very hard to measure effectiveness and simple empirical methods that are readily understood by corporate types won't account for the massive endogeneity problem that you are dealing with ie firms advertise more during periods of high demand - if you don't account for the fact that demand would naturally be higher during certain periods when firms tend to advertise more, and you falsely attribute that increase in sales to the causal effect of advertising, that could lead you to overstate the effect of ads. So you need a clever approach as part of an econometric analysis to deal with this.

Big qn I guess is this research seems to suggest a lot of TV advertising is wasteful but digital - ie targeted - advertising might be much more effective...

Paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3273476

Yes, have read that paper.

I think there is also a distinction between short and long term effects. Short term media hardly every pays back , so would certainly agree with that.

I do econometrics and have for the last 16 years, so sadly I spend every day of my life looking into this and trying to explain to agencies and clients why their media effect is so small...