It's impossible to tell if it's parallax error (which it probably is) or some actual misalignment from one picture. Turn the bezel 180° and see if it offsets the other way. Better, take a video and see if you can make the effect happen in either direction by tilting the watch.
Edit: realised you mean it's not your watch. I think it's almost certainly just the angle the pic is taken from, if you look at where the hour markers are relative to the crystal etc.
It's impossible to tell if it's parallax error (which it probably is) or some actual misalignment from one picture. Turn the bezel 180° and see if it offsets the other way. Better, take a video and see if you can make the effect happen in either direction by tilting the watch.
Edit: realised you mean it's not your watch. I think it's almost certainly just the angle the pic is taken from, if you look at where the hour markers are relative to the crystal etc.